Blog tagged as D2C India

Most D2C founders in India spend weeks negotiating ₹2 off their shipping rates with aggregators. Yet, many overlook the nuances of volumetric weight calculation in India, causing them to lose ₹20 to ₹35 per order simply due to poor box selection.

In logistics, you don’t just pay for weight; you pay f...

Return-to-Origin (RTO) is not caused by “customer refusal.”

For Indian D2C brands processing 50–100 orders per day, RTO is the result of three operational failures that work together like a geometric triangle:

Most Indian brands processing 50–100+ orders per day lose 3–7% of their inventory every quarter — quietly, without any theft involved.

Founders usually notice it only when:

• Stockouts increase
• Dispatch accuracy falls
• Marketplaces penalize delays
• Returns spike
• Margins shrink
• Cash flow tightens

Inventory accur...